http://localhost:8080/xmlui/handle/123456789/166 Fri, 04 Sep 2026 04:47:24 GMT 2026-09-04T04:47:24Z http://localhost:8080/xmlui/handle/123456789/167 Title: The Law of Marketing Authors: Oswald, Lynda J. Abstract: This textbook is designed to take the student through the legal aspects of the marketingfunction. It covers the initial legal issues related to product development, such as protec-tion of intellectual property assets, legal issues relating to distribution and promotion ofthe product or service, and ultimately legal issues pertaining to the sale of the product orservice, including attendant issues such as products liability and warranties. Structuringthe book according to these marketing practices and functions creates a logical progres-sion for students to use as a framework for real-life experiences. Sat, 01 Jan 2011 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/167 2011-01-01T00:00:00Z