http://localhost:8080/xmlui/handle/123456789/164 2026-03-02T00:12:26Z http://localhost:8080/xmlui/handle/123456789/165 Title: Principles of Marketing Authors: Kotler, Philip Abstract: Chapter objectives for you to quickly check the learning outcomes of each topic Multiple choice questions for every chapter, with instant feedback n Annotated web links to relevant specific Internet resources to facilitate in-depth Independent research Additional case studies that allow you to apply theory to recognisable real-world Brands and products Searchable online glossar 2014-01-01T00:00:00Z