000 00423nam a2200145Ia 4500
008 190829s9999||||xx |||||||||||||| ||und||
020 _a9789812406034
100 _aHoffman, Douglas K.
245 0 _aEssentials of Services Marketing: Concepts, Strategies & Cases
250 _a2ND ED.
260 _bThomson South-Western
_aSingapore
_c2002
650 _aServices Marketing
700 _aBateson, John E. G.
942 _cBK
999 _c4383
_d4383