00421nam a2200133Ia 4500008004100000020001800041100002500059245005500084260003700139650001400176942000700190999001500197952007500212190829s9999||||xx |||||||||||||| ||und||  a9789812403728  aSemenik, Richard J.  0aPromotion And Intergrated Marketing Communications  bSouth-Western CollegeaUsac2002  aMarketing  cBK  c4382d4382  001040708COMaGBCTLbGBCTLcF39d2023-10-04o659.1 SEM/Pp37648yBK