Essentials of Services Marketing: Concepts, Strategies & Cases (Record no. 4383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789812406034 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hoffman, Douglas K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of Services Marketing: Concepts, Strategies & Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ND ED. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Thomson South-Western |
| Place of publication | Singapore |
| Year of publication | 2002 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Services Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bateson, John E. G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | Govt Brennen College Central Library | Govt Brennen College Central Library | First Floor Shelf No.F39 | 30/09/2023 | 658.8 HOF/E | 37649 | Books | |||
| Commerce | Govt Brennen College Central Library | Govt Brennen College Central Library | First Floor Shelf No.F39 | 30/09/2023 | 658.8 HOF/E | 37736 | Books |
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